How do you solve a problem like a traffic jam? San Francisco’s heavy traffic, with all its frustrations, provided key inspiration for the energetic team at Airbus’ Silicon Valley innovation centre A3... “What if you could fly over it?” Many amongst the team at A3 recall friends and family warning them that a job in aerospace “would be boring” as every innovation had already be done. Yet they now find themselves working on “a new golden age of aviation”. The Silicon Valley innovation centre, inaugurated in January 2016, is definitely not business as usual for Airbus, nor for any of the talented pioneers who work there. Its mission is specifically to build the future of flight today.